Stays Search All Resorts Experiences Club Benefits Varsity Pass RCI Deals & Offers Owner Guide Glossary Travel Agency About Us Press Releases Game On, Nashville Developer Opportunities Help Scambusters
SPORTS ILLUSTRATED RESORTS
DEVELOPER OPPORTUNITIES.

Sports Illustrated Resorts is a rapidly growing hospitality platform bringing the 70+ year legacy of Sports Illustrated to life across vacation clubs, residences, and a new upper-upscale hotel offering.

 

The hotel vertical gives developers and asset owners a new way to bring a differentiated hospitality concept — built around the energy of game day, the power of storytelling, and the moments that bring people together — to markets where sports and culture drive demand.

 

The opportunity is backed by Travel + Leisure Co.’s hospitality and development expertise, Wyndham Hotels & Resorts’ global distribution and marketing capabilities, and Authentic Brands Group’s ownership of Sports Illustrated and its expansive sports, media and entertainment universe.

THE HOTEL OFFERING

The Sports Illustrated Resorts hotel is an upper-upscale, full-service concept designed to combine elevated hospitality with the energy and editorial excellence of Sports Illustrated.

 

Hotels can be developed as standalone properties or as part of larger mixed-use destinations.

 

The platform combines proven development expertise with a brand backed by more than 70 years of sports, storytelling, and cultural relevance.

 

The result: A hospitality experience with a point of view — and a brand built to get people in the game.

FLEXIBLE DEVELOPMENT MODELS
  • New Construction. Ground-up hotels designed around the market and project
  • Conversions. Transforming distinctive existing properties with the Sports Illustrated Resorts experience
  • Mixed-Use. Integrating hotel, vacation club, and/or residences
  • Hotel-Only. Standalone upper-upscale hotel developments
AN UPPER-UPSCALE EXPERIENCE WITH A POINT OF VIEW

Sports Illustrated Resorts hotels deliver an elevated, full-service experience with signature spaces and programming rooted in sports, entertainment, and culture.

 

Designed around the energy of the game, the stories behind it, and the connections made along the way.

  • Hall of Champions. An immersive lobby experience celebrating Sports Illustrated’s editorial and sports history
  • Fan Fare. Sports-inspired food and beverage that bring the energy and traditions of game day
  • SI FIT. Our signature approach to fitness and well-being, built around the SI gym experience
  • Game-Day Ready. Dynamic spaces designed for watch parties, events, and shared experiences
  • The Pool Deck. A social pool and outdoor gathering space (where the destination allows)
  • The Guest Suite. Contemporary accommodations with large screens and premium sports programming, bringing the action closer to home
DESIGNED TO GROW WITH THE MARKET

Hotels are expected to range from approximately 125 to 250 keys, with each property shaped around the needs of its market and development partner.

 

The model supports a range of projects, from standalone hotels to larger destination developments that bring together multiple hospitality formats.

 

Different markets. Different plays. One unmistakable brand.

A PLATFORM ON THE RISE

Sports Illustrated Resorts is rapidly expanding, with current and announced properties spanning hotel, vacation clubs, and residences.

 

The addition of hotels expands the ways developers and asset owners can participate in the growth of the Sports Illustrated Resorts platform and bring the brand to new destinations.

READY TO GET IN THE GAME?

Whether you have a site, existing asset, or mixed-use development in mind, we'd like to hear from you.

 

LET'S TALK ABOUT YOUR PROJECT. GAME ON.

TELL US MORE